After months of rumors regarding Sony Ericsson’s 2008 portfolio line-up, the Japanese-Swedish cellphone manufacturer has finally announced at the Mobile World Congress seven new cellphones:
In their Walkman category, there is the W980. Pretty slick design.
In the Cyber-shot category, there are the C702 and C902, surprisingly breaking away from the regular ‘K’ designation. Ho-hum.
Seems like there are some confusion over the C phones and a unofficial K820 making the rumors circuit. The cellphone below is the C902. Splash- and dust-proof, which is sweet, and the design is reminiscent of the W880; looks to be equally as slim, too.
In a new category, ‘Productivity’—designated ‘G’—there are the G700 and G900. The unique feature of these two phones is Quick Notes jotting function, much like stickies that stay on the main screen. Ho-hum, and not for me.
In the Z category, and looking pretty sweet, there is the Z770 clamshell. Pretty, minimalist design. Rather fashionable.
But nothing is more exciting than the next cellphone that was announced. After months of rumors regarding this, the first model in Sony Ericsson’s new premium sub-brand XPERIA, the XPERIA X1, has just been announced.
Oh. My. God. Look at that!
The biggest surprise the XPERIA X1 holds is that it runs Windows Mobile 6 instead of the UIQ Symbian OS that powers all of Sony Ericsson’s current offerings. Given that the XPERIA X1 is targeted at the same user group as the P1i—smartphones for business executives—I personally feel that the switch to Windows Mobile is a very good move on Sony Ericsson’s part.

The XPERIA X1 features a big 3″ screen (at 800 x 480!), a slide-out QWERTY keyboard, 3.2 megapixel camera, aGPS, and a touch screen user interface comprising of a XPERIA front-end interface running above Windows Mobile; full specs can be found here. Notably, the XPERIA X1 sports a 3.5mm audio jack and a Mini-USB port.

I have been in the market for some time for a replacement to my very beaten two-year-old K750i. Since I finally decided it was time to go for a convergent device and carry one less gadget, I had been considering various Smartphones. Of course, I was leaning towards something from Sony Ericsson since they make the best in-phone cameras, bar none, and I would much prefer to reuse existing accessories.
After a month-long evaluation period, I decided to hold out simply because:
Sony Ericsson P1i: Ambivalent about both the screen size (I keep wanting a bigger screen), the weird two-way supposed QWERTY keypad, and the Symbian user interface, which felt clunky to me. Plus, having being weened from Pocket PC 3.0 to Palm OS 5 to Windows Mobile 5, I have been spoilt for choice when it came to third-party applications.
Moto Q: Love the BlackBerry-esque keyboard, not so hot about the tiny screen. No WiFi was the deal breaker. And it is rather wide, despite its thinness.
ASUS P750: Runs Windows Mobile 6—OK. No QWERTY keyboard—Not OK. Ugly as a donkey’s ass. I like masculine phone design, yes, but the industrial design of the P750 is downright uninspired.
Apple iPhone: Can’t deny that it is gorgeous eye candy. Plus, it’s an iPod, too. But no MMS + no phone camera controls (crazy to a photographer to not have been included) + no swappable battery + no memory expansion option = No thanks!
I hadn’t even considered any offerings from Nokia. Which was ironic considering I had non-disclosure access to models such as the 7900 Crystal Prism and various XpressMusic models months before their official launch while working on their respective launch videos. At present, Nokia is stuck in a rut rehashing the same old tired design over and over.
Then I heard about the rumored successor to the Sony Ericsson P1i codenamed ‘Paris’ (probably named as the P5 when it launches), and I was certain Sony Ericsson has some very good news on the horizon.

And now Sony Ericsson has gone one step ahead and announced the flagship X1 ahead of the P5.
This is so going to be my next cellphone when it arrives Q2 2008. I really think Sony Ericsson has a winner with this one, and that competing manufacturers will be watching the future of the XPERIA movement with much interest. As for those of you who are looking to purchase new cellphones, hold out a while longer, as 2008 is going to be a very interesting and competitive year; you can be sure that manufacturers left and right will be pulling all the stops and respond to the watershed that is the iPhone.
