So Polaroid has announced that it will cease production of its instant film, its one namesake that has become a icon in the history of photography.
The digital movement has been unkind to the old vanguards of the film world. Along with Polaroid, Ilford, Agfa, Kodak, and Fujifilm have all taken a beating, with the latter two transiting arguably well into the digital era, offering products for digital photography. Furthermore, Kodak and Fujifilm still have the professional motion picture industry to supply to, which would help, I think. Polaroid, being niche and grappling to reinvent itself, has served up its instant film as the sacrificial lamb.
But will it matter? Polaroid is simply not Polaroid without Polaroid, you know what I mean?
“I can’t believe Polaroid will be gone soon,” Violet said out of the blue as we were strolling in a mall.
“Yeah. I can’t imagine a world with kids not knowing what Polaroid is.”
At present, Polaroid is actively seeking a partner to acquire licensing rights for its instant film in the hopes that a company will continue to bear the torch.
I really hope someone will.
34, male and very Cancerian. Often irascible, even if he is prescient to his emotions. Lives for the resonance of beautiful passages, cinematic magic and aural bliss. Dabbles in 
Just the other day, a five year old boy stood in front of me, anxiously flapping the polaroid in his hand. “Wait,” he said sternly as I attempted to glimpe the photo. “Must do properly.” And when he finally allowed himself to stop and look, the wonder on his face was both sweet and funny to behold.
So I share your hope that Polaroid will manage to retain a following.