Every so once in a while, in the course of my career, I have stopped and asked myself: what exactly is the point?
Today, as I sat at a coffeeshop, I asked myself the same question again. Having just stepped out of an agency briefing for a new ad, the concept and intention of which were hardly inspired, I felt deflated, as though I have already reached the destination even before having taken a single step.
Here we go again…
Three years in the business, and I have yet to possess one single ad that I am completely pleased with and proud of. Time and again, contributing factors have prohibited the path to greatness; I have sought, again and again, to aim further than what others have expected of me only to be reined in by circumstances.
The situation is becoming increasingly frustrating. But I suppose it can only be so when one does commissioned work. Which is why I have been actively pursuing other forms of distraction (and outlet for expression), namely in the music videos brewing in the works.
Sydney it shall be, then.
It will happen. I will make it so.
Hang in there…There will be a right time for a change if it’s meant to be. I’m on a similar path too, so let’s embrace the change when it comes…you can do it! :)
Thanks for the cheers, Mezz. :)