Every so once in a while, in the course of my career, I have stopped and asked myself: what exactly is the point?

Today, as I sat at a coffeeshop, I asked myself the same question again. Having just stepped out of an agency briefing for a new ad, the concept and intention of which were hardly inspired, I felt deflated, as though I have already reached the destination even before having taken a single step.

Here we go again…

Three years in the business, and I have yet to possess one single ad that I am completely pleased with and proud of. Time and again, contributing factors have prohibited the path to greatness; I have sought, again and again, to aim further than what others have expected of me only to be reined in by circumstances.

The situation is becoming increasingly frustrating. But I suppose it can only be so when one does commissioned work. Which is why I have been actively pursuing other forms of distraction (and outlet for expression), namely in the music videos brewing in the works.

Sydney it shall be, then.

It will happen. I will make it so.

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